Big Crunch

The old adage that ‘an apple a day keeps the doctor away’ is not just an old wives tale – it is supported by research showing Jazz apples are high in fibre, have a low Glycaemic Index and contain anti-oxidants, vitamins and minerals that aid learning and improve focus in school children, than most other apple varieties.

The ENZA Big Crunch project saw around 18,000 school children biting into a Jazz apple at exactly the same moment across the country. And in doing so, entering the pages of the Guinness Book of World Records by successfully beating the record for the most people eating an apple at the same time.

The event was intended as a fun and cheeky way to promote the availability of new season Jazz Apples, whilst also reinforcing a healthy eating message to parents and children.

ENZA teamed up with children’s charity, Kidscan, who have endorsed the event as a way to publicise the plight of the thousands of school children who turn up to school each day without adequate lunches.

Hawkins&Co.’s involvement was primarily at brand level, and we also created the certificates that went out to the schools.