jellibean_02

Jellybeans

Q:     When is a jellybean not a jellybean?
A:     When it's a tomato.

Extending the concept of "the treats you're allowed anytime" Hawkins&Co created a brand & packaging that would increase the appeal of these delicious sweet baby tomatoes to children.

Through the line media campaign including print, in store at POP and POS, outdoor and trade.