New Zealand Trade and Enterprise Supermarket Toolkit

Mission: Across Asia and Australia, New Zealand Trade and Enterprise (NZTE) works with a number of large supermarket chains to promote New Zealand food and beverages. As part of this promotion, NZTE is often required to provide point of sale materials.

We were asked to develop an international ‘Taste NZ’ foodmark, for use across all promotions as well as a universal toolkit that maintains brand consistency, but can be easily customised in-market.

End goal: to provide a stand-out 18 piece promotional toolkit that presents New Zealand food and beverage products to the world, yet is tailored to individual markets.

‘Make our NZ products standout from the rest as being superior in every way!’