Develop a brandmark and collateral for a series of tech events (held in conjunction with the Beachheads division of New Zealand Trade and Enterprise) aimed at NZ companies wishing to enter the US market.
The events are intimate in size but large in terms of speaker calibre and aimed at the top 15-20 NZTE customers. Each of the attendees will not only learn from New Zealand tech ‘heroes’ through their stories and experiences; they will also receive dedicated one-on-one time with these ‘heroes’ to talk through the business issues they face.
We developed a name that resonated with NZ tech companies (think Silicon valley) and imagery that reminded NZ companies from whence they came.
NZ8 is the Air New Zealand flight number from Auckland to San Francisco. This is a reference to the journey that they are undertaking.