Better by Design is a specialist service within New Zealand Trade and Enterprise (NZTE). It is charged with inspiring and enabling New Zealand’s best companies to success by design. Better by Design helps companies embed design so that they can create stronger and more appealing products and services, foster dynamic organisational cultures and create passionate customers.
Better by Design works across all sectors in the economy and has engaged with more than 100 companies who collectively contribute $3.5 billion to the New Zealand economy.

Why design?
Design unlocks better business: better thinking, better insights, better products and services, and better customer experiences.

Hawkins&Co. was privileged to be involved in producing an online resource for the Design Innovation Masterclass 2013, giving companies a unique opportunity to experience thought leadership from some of the world’s most experienced design thinkers and business educators.